Luxury Watches on the Wrists of the World's Fastest Athletes: Precision Meets Luxury

In track and field, tenths and hundredths of a second can determine the outcome of a race. Performance depends on extremely precise measurements, and time is the deciding factor. It is therefore no surprise that luxury watch brands see these athletes as natural ambassadors, placing their watches on the wrists of some of the sport's finest competitors. As Noah Lyles, the world's fastest man, prepared for the 200-metre final at the US Olympic trials in June, 4.5 million viewers watching NBC and Peacock saw sunlight reflecting off his $50,000 Omega watch.